Major internet operators will gradually restrict access to their users’ personal data to comply with new laws passed around the world. (Photo: Christine Hume Unsplash)…
Caroline Hirtzberger, Global Chief Marketing Officer of Allianz Trade (a subsidiary of the Allianz group that provides insurance solutions for companies) shares her vision and…
British petrochemicals group Ineos, which is already a takeover bid for OGC Nice owner Manchester United, has been increasing its investment in sports since 2017,…
British petrochemical group Ineos, which is a candidate to buy Manchester United, has been increasing its investments in sports since 2017, from cycling to athletics…
In a September report, marketing research firm Nielsen recommends that companies should instead “think about recovery and spend accordingly.” (Photo: 123RF) During the recent quarterly…
Oliviero Toscani said that marketing is “placement in society” and if today it is increasingly difficult to understand society, marketing has become a means of…
The future of television and marketing rights has been roiling the quiet ski world for months, which has been near crisis between a new president…
The future of television and marketing rights has been roiling the quiet ski world for months, which has been near crisis between a new president…
The craze created by Advent calendars is such that it’s no longer a matter of asking if we have it, but of knowing how many…
Collaboration with nano-influencers is increasingly synonymous with mega-success. Less popular than star influencers with large followings, these influencers are nevertheless excellent brand ambassadors, authentic and…