Citoyen introduces dComm3, a new digital brand
Civil Relations expands its digital capabilities with its launch dComm3. Empowering organic media with the power of digital, its expanded integration service enables it to better connect marketing, sales and data to reach audiences more effectively with greater personalization, performance and dynamic content.
“While Citizen has been providing social and digital communications services to its customers for years, we felt there was more to be done,” he says. Nick Cowlingdirector general citizen. We wanted to create an offering that would surgically move the conversation, make our online campaigns truly relevant and deliver unparalleled performance – which is what our new digital team has done.
Director Crystaline Stewart-Loyzachief digital officer, Citizen calls this new digital brand dComm3Bringing together a growing team of over 15 experts worldwide in strategy, activation and intelligence, deploying digital through program design, execution and measurement – connecting clients to the future in web 3.0.
“Our digital communications brand challenges convention with innovative solutions in four key ways Stuart Loyza. First, we’re building next-generation content performance and efficiency models powered by orchestrated technology and deep automation for faster, more efficient ways to communicate. Second, we’re at the forefront of off-page research, combining Citizen’s conversational experience with user intent to drive greater voice and market share. We are also at the forefront of the next generation of social networking with our communities and a new form of web-based community engagement for greater digital intimacy and value. Finally, we focus on the evolving landscape of influencer marketing with entirely new models combining media buying, affiliation, social algorithm tricks and a new kind of social media collaboration. Creators for clients looking for solutions in this growing influencer category.
dComm3 has already begun orchestrating state-of-the-art solutions for Citizen clients, including Molson Coors, and is actively recruiting talent that strengthens the agency’s expertise in the following categories:
- Digital strategy and execution
- Influence and community
- Performance, research and reputation
- Modern measurement, data and analysis
Citizen’s evolution aims to help its clients achieve better results in communication today, test and learn new collaboration/models and solutions, and push the limits as the digital world rapidly evolves.
Leads Citizen’s Digital Communications Team (dComm3 Practitioner):
● Crystalyn Stuart-Loyza – Chief Digital Officer : Crystalyn is a digital transformation enthusiast with over 20 years of digital marketing experience helping brands empower programs with digital. He was an early pioneer of social media and a leader in digital content. He is currently an expert in creating interactive experiences.
● Cara Peckens – SVP, R&D and Technology : Cara is a seasoned marketing and technology professional as well as an integrated strategist with over 15 years of experience. It co-creates, packages and deploys innovative, digitally-focused marketing products.
● Laura Brown – Vice President of Digital Strategy : Laura has over 15 years of experience in advertising and public relations agencies. He leads teams that develop creative digital-focused communication campaigns, platform plans, influencer marketing campaigns, paid media plans, community strategies and content development.
● Daniel Sendecki – VP, Performance Content : Daniel is an award-winning print, digital and content strategist for B2B, B2C and D2C brands. With nearly 20 years of experience, Daniel has a proven track record of generating and sustaining revenue and profitability through strategic content development.
