▷ TikTok influencer marketing: how to get started?
After incredible growth since its launch in 2016, TikTok has become the number one most downloaded app in the world. With more than 656 million downloads and 1.5 hours of time spent per day in 2021 (TikTok statistics), it has become essential in social media marketing and is redefining social networks as we know them. However, some brands are still shying away from influencer marketing on TikTok, as big names and younger audiences seem to dominate. But as the platform’s audience continues to grow, there’s no rule banning older people from joining TikTok! The platform has proven that it is here to stay, so if you want to reach a large audience, now is the time for brands to jump in…
Why should TikTok be part of your influencer marketing strategy?
You and I know that it is becoming increasingly difficult to reach potential customers with traditional advertising messages alone. Fed up with slow download times and cluttered pages and a growing distrust of advertisers, people are rapidly installing ad blockers.
Even the largest networks are experiencing a decline in advertising effectiveness as users begin to opt out of social networks. This is where TikTok influencer marketing comes in.
Digital Marketing on TikTok vs TikTok Influencer Marketing: What’s the Difference?
TikTok influencer marketing uses well-built profiles to advertise a brand’s products and services to TikTok followers. Digital marketing on TikTok, on the other hand, involves promoting a brand on TikTok or its other channels. However, which strategy should your brand rely on? There is really no right or wrong answer to this question.
Let’s say you already have some social media presence. In this case, you should consider entering the TikTok influencer marketing industry to increase your brand’s online profile and attract new customers. If you’re new to TikTok or other platforms, it’s a good idea to build an online presence first, otherwise you’ll have nothing to base your influencer promotions on or anything to fall back on.
You can quickly become popular on TikTok
Unlike most social networks, you don’t have to spend months and years on TikTok before building a large following. In fact, due to the way the algorithm is designed, you can get your videos in front of a lot of people from day one. The TikTok algorithm shows videos that someone is likely to like based on many factors:
- Liked videos;
- Audio clips he listens to;
- Hashtags he follows;
- Accounts he interacts with.
Influencers are big on TikTok
Many influencers find TikTok a great platform to grow their following and connect with new people. The platform allows user bios to be linked to their YouTube channels or Instagram accounts, so it’s easy for influencers who already have followers on those platforms to refer people who find them to TikTok. Brands are starting to take advantage of this and easily create TikTok influencer campaigns.
What types of content do well on TikTok?
Like YouTube, the heart of TikTok is the videos people share. The more entertaining the videos are, the more they resonate with the audience. But unlike YouTube, videos are usually short and shot in a vertical format, the way people usually hold their phones.
Plus, a lot of it is comedy. Others include short skits, fun videos, fashion and beauty tips, cooking recipe demonstrations, and even short sports videos.
However, the worst mistake on TikTok would be to post anything that looks like a traditional ad. So avoid giving your influencers a ready-made script!
Running a successful TikTok influencer campaign requires extensive research, planning and creativity following these basic steps:
- Set clear campaign goals Whether your influencer marketing goals are to achieve brand awareness, reach, or sales, defining them helps you target the right TikTok influencers.
- Find relevant TikTok influencers: You don’t need to look for creators with thousands of followers to achieve your goals on TikTok. In fact, the quality and longevity of an individual video is more important than the creator’s subscriber count.
- Finally, connect with TikTok influencers and start your influencer marketing campaign with them!