Dagobert, DDB Paris, Monet… Budget returns of the week (January 23-27, 2023) – Budgets > Agencies
Discover a summary of competitions and tenders won by agencies, advertising agencies and marketing service providers every week. This week: Ad’s up Consulting, Socialy, Monet, Sleeq, CoSpirit Media, Altavia DISKO, B Le Buro, FHCom, Dagobert, Ekstend Group, Medialist, DDB Paris, Nathalie Lavirotte Communication, La Nouvelle Agence, Digital Realty and Hotwire.
Hotwirehas been selected by Cloudera (a data platform), a communications consultancy supporting technology brands, to define and implement a media relations strategy and prepare client reviews in France.
Digital Propertyannounces the extension of its contract with Numberly, a 20-year-old French specialist in digital CRM and Marketing applications, a global provider of data center, colocation and interaction solutions neutral towards telecom operators and cloud providers. from five years.
Also read: MullenLowe France, fifty-five, May69… Budget earnings for the week (January 9-13, 2023)
New Agency Welcomes 3 new clients: BayBridgeDigital, Jobama and Linkeo. These 3 companies in the digital ecosystem rely on La Nouvelle Agence to implement their emergence strategy through press relations and social media feedback campaigns.
Nathalie Lavirotte Communication
PR agency Nathalie Lavirotte Communication won the budget for Indesit, the main home appliance brand of the Whirpool group.
DDB Paris wins the call for tender launched by leboncoin to support its communication strategy, especially advertising. This is the update since DDB Paris has had a budget since November 2019 and especially created a new brand platform launched in 2020 and embodied by the signature “leboncoin, good for all”. DDB Paris competed with the Marseille and Rosa Paris agencies.
DDB CX, DDB Paris’ customer experience practice also won management of Groupe ADP’s information and web service platforms (passenger and corporate platforms parisaeroport.fr and groupe-adp.com) after a competition. Organized around three pillars – precision marketing, service design and business intelligence – DDB CX will work closely with Groupe ADP to improve the digital experience of national and international travelers at every stage of their journey – from airport check-in to arrival. their flight and route and until they reach their destination. The agency will also work to promote the international and CSR dimensions of the group’s “corporate” activities online.
Also read: Citrus Ad, Yucatan, dentsu… Budget Wins of the Week (January 16-20, 2023)
After consultation with 3 agencies, medialist Chosen by Jean Henaff to support media and digital reflection and space acquisitions. Founded in 1907, the Jean Henaff family company specializes in convivial moments (a wide range of pastries and terrines, fresh grilled sausages and spreadable aperitifs). The first media and digital campaigns organized by Medialist are planned for spring.
Four years after the start of the collaboration, the Hyundai Motor France marketing teams are renewing their confidence. Extension Group, 3 more years. Thus, the group continues to support the South Korean car brand by implementing a 4-axis strategy based on network proximity, media innovation, developing unique, special tools and creating a new training offer. Extend is responsible for testing the local marketing strategy of each dealer in France, thereby continuing to build brand advantages in the network.
At the end of 2022, marked by strong business growth, Dagobert Winners of Foire de Paris, Bleu Libellule and Zeplug. The Foire de Paris has chosen Dagobert to support it in the design of its editorial strategy for 2023. In the program: an editorial line linked to a single graphic area, B2C and B2B content designed to appear on social media and audio formats dedicated to the lived experience within the framework of Europe’s largest exhibition.
After the competition, Bleu Libellule chose Dagobert to completely rethink its brand platform, identity and territory of expression. After a long time working with professionals in the hairdressing sector, especially in many areas, Dagobert is currently working on the brand’s new strategic, editorial and graphic platform. Zeplug, a startup specializing in electric charging, prefers Dagobert to rethink its new digital platform. The agency’s mission will be to create and develop the brand’s new website.
EcoMatelas, a specialist in environmentally responsible bedding made in France, chose the agency FHCom According to PR and Influence strategy. The FHCom agency will cover Corporate, B2B and B2C coverage and present the planned innovation plan for 2023 to support the company’s development ambitions at the national level.
B Le Bureau
B Le Bureau self-defaming St. Handles press relations for the Tropez brand.
Agency Altavia DISCO At the beginning of the year, it continued its development by winning 3 new budgets in the following competitions: Fitec Group for the redesign of commercial and corporate websites; SOLO, the European leader in customizable textiles, Tangram, the training and innovation center of the CMA CGM group for the redesign of the brand platform and brand architecture and the creation of the web series.
Serge chooses Ferrari CoSpirit Media supporting it in BtoB social media and search strategy especially in France and Germany. CoSpirit Media will be responsible for supporting the brand in managing LinkedIn campaigns, as well as Facebook and Google, with the dual purpose of branding and conversion.
Fitness Park renews its trust in the agency Sleek For his activity on TikTok. The company already trusted the team to create and develop its account on the app last year. In 2023, the Sleeq agency and Fitness Park will continue their collaboration to develop engagement on the account by activating new influencers and testing new formats around nutrition programs and the use of fitness equipment.
Popeyes chose the agency Monet (formerly Monet + Associates) Since it was launched in France. Originally from New Orleans, the Popeyes restaurant chain has been offering fried chicken flavored with Louisiana spices for 50 years. The brand has more than 3,000 restaurants worldwide and is one of the leaders in fast food in the United States. After a three-agency competition organized by VTscan, Popeyes chose a PR agency to build buzz around the launch.
Socially Howdens announces earnings for its Cuisines, Promogim and Ada brands. For kitchen specialist Howdens Kitchens, Socialy is responsible for plans for a new communications area aimed at demonstrating its added value in the kitchen designer market. Socialy’s teams will also support the brand in a digital overhaul to engage users in an immersive experience through a completely redesigned design. The goal for Howdens: to rapidly deploy in France and recruit new professional and individual clients on a large local scale. Promogim, an independent national player in the promotion-building field, chooses Socialy to build its new global communication strategy. A new project that is opening and allows the real estate professional to get closer to his target audience: individuals and communities. Finally, Socialy supports the historical player of the French mobility and car rental Ada in the transformation of the social media strategy and the management of social networks.
Advertising is consulting
Advertising is consulting, a digital performance consultancy specializing in acquisition (SEA, SMA, Display Prog), Data, SEO with Clustaar, Creative with SEER Studio and Digital marketing training with Le Campus by Ad’s up, announces the signing of three new clients. Selectour is supported by the firm’s paid media experts in social ads and programmatic display, and the Seer studio supports them in developing their reputation and modernizing their brand image. The firm also supports Uriage in SEA coverage, Social Ads, programmatic display and creatives to increase their performance and visibility. Finally, already supported by the SEA and SEO division, Ada rounds out its in-house support by calling on programmatic display specialists and Seer studio to drive quality traffic to its website.