Video Marketing Strategies: Why Are Customers Making Videos?
Various marketing strategies can be effective to grow an online business. Publishing customer reviews is one of the ways that can have a very positive impact on your business. This can be done in writing or by video.
The latter option is increasingly preferred by online companies because of its many advantages. To help you get a clearer idea of this concept, here are 5 top reasons to make customer review videos.
Increase your traffic with Video Marketing
Whether it’s selling products or providing services, a customer review video lets youincrease your turnover. This allows you to attract new consumers on the one hand, and retain old ones on the other.
Attract new customers by creating a social proof effect
Through the works of a professor of psychology Robert Cialdiniyou can find social proof among the principles of influence that affect people’s choices. In theory, when people testify to the effectiveness of a product or service, it motivates other customers to buy the same product or service.
Videos of testimonials from satisfied consumers for these people a reliability index. So, they have no difficulty in giving credit. By publishing customer review videos on your company’s website or social networks, you are sure to win new partners. This is done through the principle of influence, which is social proof.
Video Marketing to retain old customers
By showing the public that your products are reliable and of good quality through video, your customers will trust you more. This is explained by principle of commitment and consistency reinforcing a person’s opinion by everything they say in public.
Therefore, the more an individual talks about the goodness of something, the more he appreciates it. Thanks to the video of customer reviews, in addition to gaining new partners, you strengthen your cooperation with the former. It can only be good for your circulation.
Increase your credibility with your target audience with a Video Marketing strategy
This is one of the biggest problems in e-commerce clear the doubts of the people who make up your target. That’s the whole point of customer reviews, the more there are, the more confident your audience is in the quality of your products and services.
By posting enough testimonial videos on your company website or social media, you will gain confidence. This allows your target to understand that a significant number of people are satisfied with your service.
This strategy can add more credits to your reputation. It can also reassure your potential customers and they will be less skeptical even if they don’t necessarily see all the videos.
Increase your visibility during your marketing strategies
It is important to develop the activity of a company put in place a good communication strategy. In the case of an online business, you need to be successful in your digital marketing to expect better visibility on the internet.
In this case, customer review videos can be valuable. You can use it to design an opinion wall on your company website. Likewise, you can use them as testimonials and link them to your ad placements during your marketing campaigns.
Customer review videos form the key asset for the success of your communication strategies and drive your target to buy.
Make your customers your first sales representatives
Customers become salespeople by providing you with their ideas in videos promote your products and services. The latter will have the dignity to speak candidly through their short films and describe the observed results with all honesty.
So they become your first sales people and also the best with natural air outlet. The expressions on their faces, enthusiasm, gestures, the words they choose, all these make the captured images very beautiful. good job.
Get an edge over your competitors
Any company that wants to receive positive feedback from its customers must meet at least these three criteria:
- to offer quality products or services;
- determination of reasonable prices;
- listen to the consumer.
So having positive testimonial videos is proof that you are a company that truly works to satisfy its customers. This puts you in a better position than your competitors.