NBA Paris Game 2023: List of 17 match sponsors and planned marketing activations at Accor Arena

credit: Sports Buzz Business

For tonight’s second official NBA game on French soil, the National Basketball Association has filled out the special partners side for the Bulls – Pistons poster.

Overall, the NBA claims the Paris Game 2023 the total of 17 sponsors is a record for an NBA game played in Europe.

Besides Nike as “Presenting Sponsor”, we find American Express, Dapper Labs, Deezer, Foot Locker, Gatorade,, Intesa Sanpaolo, Niantic, ParionsSport, SAP, Sony Playstation, Sorare, Tissot, 2K, Yop or even. Hennessy (Cognac brand Loi cannot be nominated as a partner in France thanks to Evin).

The 2023 NBA Paris Games presented by Nike will be broadcast live on beIN SPORTS and also clearly on Canal+.

NBA Paris Game 2023 sponsor activations


As a key partner of the NBA Paris Game 2023, Nike benefits from visibility on behalf of the event and will be evident in the room and on the floor. A variety of entertainment should be offered during the game.

American Express

American Express has offered its loyal members 24-hour private ticketing and will provide skip-the-line access to NBA House and Accor Arena. A few days ago, AmericanExpress also hosted a special dinner for some of its members with three-time NBA champion BJ Armstrong.


Deezer will be offering fans a huge Deezer Karaoke during half-time of the match, as detailed in an interview by Deezer Chief Marketing Officer Maria Garrido to read here. Deezer will also have a DJ booth and give fans a chance to win special prizes with their Wheels of Fortune at NBA House.

Leg lock

Foot Locker will host four stores featuring official NBA merchandise available at NBA House at Accor Arena. On game night, VIP guests will enter the venue through the black and white striped Foot Locker hallway. Before the game, Foot Locker will also welcome Pistons mascot “Hooper” to its flagship store on the Champs-Élysées.


Gatorade will once again host the Gatorade Skills Challenge during the NBA Paris Game 2023, with finalists participating in a pre-selection event for players from the local community. The winner will receive a signed NBA jersey. At NBA House, Gatorade will host a “Shoot Like a Star” and “Closer to Courtside” activation booth for fans of all ages. is holding a raffle for loyalty program members in Canada, the United States and the United Kingdom to win a trip and tickets to the NBA Paris Games 2023. has partnered with Pistons player Killian Hayes. Growing up in France, to share her best Paris tips and favorite hotels.


Française des Jeux (FDJ) sports betting platform ParionsSport will be offering a midfield kick at half-time with a €100,000 check for the lucky winner. Tony Parker will accompany the shooter on the occasion, as ParionsSport head of brand, communications and sponsorship Carl Lorenzo explained in an exclusive interview. Parions Sport shooting competition will be organized in the hall of Accor Arena and NBA House in basketball rings of different sizes.


SAP is the lead partner of the NBA Technology Forum, which will take place on January 19 at the Parc des Princes. During this event (by invitation only), the NBA, SAP and guest speakers will discuss topics related to data, technology and innovation for approximately 300 sports and entertainment executives.

Sony PlayStation

In addition to the NBA House PlayStation5 console, fans will be able to play NBA 2K23 on consoles located in the lobby.


Sorare will host a cocktail party with the NBPA (players association) for players, partners, NBA and NBPA leaders, including Pistons quarterback and France player Killian Hayes. CEO Nicolas Julia will host NBA Commissioner Adam Silver and NBPA CEO Tamika Tremaglion in Sorare’s office during game week. Sorare will sponsor the in-game activation with prizes to be won on the platform and will be the main partner of the NBA Paris Game 2023 post-game evening by invitation only at the Accor Arena.


As the Official Timekeeper of the NBA, Tissot offers fans the chance to win game tickets and special prizes through in-store promotions. Tissot will also host a summit during the week of the match, bringing together Europe’s biggest customers, ambassadors and celebrity guests at the Accor Arena’s live bar.


Fans can play the recently released NBA 2K23 video game on the PlayStation5 console at the NBA House gaming corner. NBA 2K23 will feature NBA Paris Game branding in-game for a limited time before and after game week, with Paris Game-themed in-game challenges and planned social promotion to celebrate the NBA’s return to the city.


Yop will offer fans the opportunity to participate in the shooting competition at its booth in both the Accor Arena lobby and NBA House. Each participant will receive a mini-bottle of Yop. Yop will also host a basketball camp at NBA House for local youth with lessons from the NBA legend.

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