Year by year, mobile technology takes a more central place in our daily lives and finds itself at the epicenter of innovation.
As these devices become essential, we create and consume content that connects us, inspires us, and entertains us. Although we are in motion, we are immersed in the universe of an epic game. We communicate with colleagues and meet deadlines even when we are not in the office. And we can manage all aspects of our lives from one place – our health and well-being, meetings, purchases, travel, and more.
As these experiences shape our days, consumers want reliable devices from brands they trust. At the same time, global challenges such as the climate crisis force us to rethink our way of life. We are committed to helping create a better world today by acting for a fairer and more environmentally responsible future. We believe that mobile technology can be a catalyst that will enrich people’s lives and help create the future we want. And that’s why our MX division does what it does.
Setting new performance standards
There is no better example than the Galaxy S series to show how Samsung has made this vision a reality. This year, the Galaxy S series benefits from our legacy of innovation, which we’ve extended by doubling down on our fundamentals.
That’s why our camera module gets even smarter, delivering the best photos and videos of all our Galaxy smartphones, regardless of lighting conditions. In addition to software and hardware optimizations, our new processor, a product of our open partnership philosophy, delivers the fastest, most powerful Galaxy performance yet. Our ecosystem connectivity is also smoother than ever.
At the top of the Galaxy S series is the Galaxy S Ultra. This is a product you can trust for the best performance and highest Samsung quality.
We’ve integrated the beloved experiences of the Galaxy Note into the Ultra, creating a unique smartphone with the power, performance and creativity of two Galaxy innovations.
The Galaxy S Ultra represents the pinnacle of Samsung Mobile innovation and stands out from the rest. We’ll show you what Ultra can bring to more device categories soon.
Performance isn’t just about more power. It is also a more environmentally friendly innovation.
We are committed to fighting climate change and we are guided by our principles a new environmental strategy aims to make technology more environmentally friendly at each stage of a product’s life cycle.
That means making products that last longer and incorporating more recycled materials into more components. It also means bringing people together and collaborating with like-minded partners to drive positive change while setting new benchmarks for our industry.
In 2022, Samsung Electronics announced a new environmental strategy to help fight climate change. The MX Division will continue its efforts to contribute to the achievement of these goals by taking concrete actions in favor of the climate in all its activities and throughout the life cycle of its products.
Premium experience without compromise
During Unpacked on the 1ster next February we will show how the combination of innovation and greater respect for the environment can provide the ultimate experience.
At a time when the stakes are higher than ever, we’ve raised the bar even higher by pushing the boundaries of the mobile experience to deliver our most powerful mobile experiences.
I look forward to sharing with you what happens.