Named by Emirates News Agency – e& Brand Finance as the most valuable portfolio of telecom brands in the Middle East and Africa region.

ABU DHABI, 18th January 2023 (WAM) — e& (formerly known as the Etisalat Group) has cemented its position as the most valuable telecom brand portfolio in the Middle East and Africa (MEA), according to the 2023 Brand Finance Global 500 report. Published at the World Economic Forum (WEF) held in Davos.

Highlighting its efforts to become a global technology and investment conglomerate, e& has achieved remarkable business growth and unwavering stakeholder trust, with a total brand portfolio value exceeding US$14 billion in 2022.

This reflects the success of the group’s business strategy over the past year, which has seen further improvements in customer service, more people-centric products and new digital services across specialist business verticals. .

According to the report, etisalat by e&, the group’s largest telecom brand, also maintained its position as the strongest telecom brand in the MEA region by scoring 89.1 out of 100 points. It is also ranked among the top three telecom brands in the world due to its market access, operational capabilities and exceptional customer service.

Hatem Dowidar, CEO of e& Group, said the group’s endorsement by Brand Finance is both humbling and fittingly reflects the UAE’s unwavering commitment to unlocking the economy’s growth and potential through investments in state-of-the-art infrastructure and digital transformation.

“Guided by our 46-year heritage of pushing the boundaries of technology and service excellence, we have established ourselves as an inspiring global technology conglomerate; this international recognition makes us extremely proud,” he said.

“We will continue to earn the trust of our customers and stakeholders by developing and innovating industry-leading products and services that meet the needs of our 162 million subscribers in 16 countries across the Middle East, Asia and Africa,” added Mr. Dowidar. .

Dowidar said e& has made significant advances in technologies supporting the emergence of artificial intelligence (AI), blockchain, virtual reality (VR), augmented reality (AR), internet of things (IoT), cloud computing, and the metaverse.

“We will continue to explore new business models in the digital space as we help unlock the next wave of digital technology transformation. Our strategic priority is to create new partnerships and investment opportunities that will accelerate the growth of all our business verticals.”

“With sustainability at the heart of everything we do, the e&ESG framework has become an integral part of the group’s business model. We have successfully created the ecosystem in which we operate, communicate and deliver our products and services to stakeholders and customers. To be a key player in the search for clean and green solutions. The group’s efforts recently 2030 It was crowned by the announcement of net zero e&g targets by 2018, marking the next step in reaffirming our commitment to reducing carbon emissions across all our businesses and stepping up our efforts for global climate action.”

Etisalat Group changed its brand identity to e& in February 2022 as part of a broader strategy to drive long-term sustainable growth. Successfully aligning all business verticals and subsidiaries, e& has raised its brand profile globally through effective communications and international partnerships with esteemed brands such as Etihad Airways, Formula 1 Grand Prix d’Abu-Dhabi, Manchester City Football Club and African football giants Al Ahly. SC.

Commenting on e&’s ranking in this year’s report, David Haigh, CEO and Chairman of Brand Finance, said: “As the telecommunications industry faces commoditization, e& has taken bold steps to transform its brand identity to unlock new opportunities. This transformation has strengthened e&’s capabilities as a global brand. to provide innovative digital-centric services that add to the journey.”

Brand Finance is the world’s leading independent authority on brand business valuation and strategy. Founded in 1996 and based in London, this organization aims to “bridge the gap between marketing and finance”. Brand Finance evaluates more than 5,000 brands across all industries and geographies every year. The 500 most valuable brands are included in the Brand Finance Global 500 report.

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