An Infopreneur since 2017, I have observed this seemingly magical ecosystem from the inside. Being an infopreneur means living behind a screen, selling products and services online. When you find an original niche and enjoy implementing web marketing strategies, you can easily turn your business into a cash register. But life is far from rosy for all infopreneurs. And for good reason, this fascinating ecosystem is also hesitant. One wrong step and it all comes crashing down. Here are 5 elements that make infopreneurs vulnerable on a daily…
1/ Ultra competitive and saturated market
The infopreneurship market focuses mainly on the sale of support services and online training. This market is now saturated. Coaches are mushrooming and generalizing coverage with a Personal Training Account (CPF), which requires lengthy and expensive procedures to obtain, defies all competition. As a result, small infopreneurs who do not take advantage of this assistance are crushed by this new “cash register”. Worse, the French, who are not used to investing out of pocket, are even more hesitant to exercise without mobilizing their CPF. In addition, support has become the norm on the fringes of a closed economy, private investment heresy and uncertified trainers.
2/ Disconnection with field economy
Being an infopreneur means being behind the screen and finding your customers online. Only the internet has its limitations. Indeed, the audience must be updated to become a source of new prospects.
However, short-term online acquisition strategies remain limited:
- paid advertising;
- Mass or targeted search in social networks;
- Automated sales funnels;
- Orchestrated release.
Of course, natural referencing and content production should be considered, but this is a medium-term strategy.
The first problem with these acquisition strategies is that they don’t allow you to update your audience with prospects from other ecosystems.
For example, if you are an infopreneur and you communicate on social networks, you will mainly reach infopreneurs.
The second problem is that they require us to obey the rules imposed by the changing algorithm. Bypassing the algorithm means taking the risk of losing visibility on the web. However, an infopreneur who is not visible online is a dead infopreneur.
3/ Inferiority complex in the world of success stories
Info-entrepreneurship is based on stories marked by regular success stories. Social media posts show an extravagant lifestyle coupled with financial abundance. There is failure to enhance the success of fictional stories. Under pressure to sell quickly on the Internet, the infopreneur does not dare to risk exposing his vulnerability. However, it’s not always rosy behind the scenes: entrepreneurial pressure to succeed, financial pressure, inconsistency or burnout drive information entrepreneurs into psychological and financial distress.
4/ Intellectual formatting: the difficulty of creating one’s own cognitive and economic models
Like other sectors of activity, info-entrepreneurship formats are ready by offering digital marketing strategies:
- Counter shots;
- sales funnels;
- Daily letters;
- and so on.
That’s the problem these strategies leave little room for individual initiative and intellectual and economic recklessness.
However, infopreneurs would do well to differentiate themselves by developing their own strategies:
- Avoid sales tunnels and sell during a physical meeting;
- Reject detected calls and prefer to exchange voice messages;
- Abandon the sense of urgency and sell to a target that requires training.
Of course, these strategies already exist on an individual scale, but the fear of getting off the hook condemns infopreneurs to stay in an outdated economic model for their development.
5/ Immediate rush of results: a hard awakening when the infopreneur returns to earth
Being an infopreneur means immersing yourself in an ecosystem that values the immediacy of income:
- Training starting in two weeks will generate X income;
- An ad campaign will generate X leads.
But these digital strategies distract infopreneurs from longer-term sales strategies:
- Network development;
- Local anchor;
- Without forgetting the natural reference.
Thus, infopressors put pressure on themselves to achieve instant success compared to the image of success their competitors convey on social networks. Goldbuilding a solid business takes time, invites you to take risks, but also invites you to recreate an authentic and lasting human connection.
Info-entrepreneurship has been on the rise for several years. In 2020, the health crisis brought it to a climax. However, this idealized paradigm reveals the other side of today’s fragile background: entrepreneurs under pressure thrive in an increasingly competitive ecosystem and are increasingly disconnected from the real world. Infopreneurs facing this cold shower feel confused and must use their own resources to bounce back: will infopreneurship be the new option?