Your savings and the fear of inflation marketing – Finance

Of course, everyone is afraid of inflation and tries to protect themselves from it. The most enthusiastic are those who have money and see the purchasing power of their savings melt like snow in the sun – this is already a business in itself.

I subscribe to a French financial newsletter and the authors of this letter are marketing aces. They realized that inflation was eroding, so they set up a live counter of sorts to entice their newsletter subscribers to sign up for an online event, telling them how to keep their savings from disappearing.

This counter works in a loop on their site: at 1 it assumes there is 100,000 euros in the account.^er January 2022 and the same meter shows you only 93,311 euros left on January 16, to quote a random date with inflation. So in this case, tomorrow your savings will have lost a good €7,000. It certainly hurts the heart and the wallet. And again, the amount lost in Belgium would be even greater, because our inflation is higher than in France. In short, the subliminal message is moving, increase your savings, otherwise it will melt and go seriously.

Some depositors in Belgium are at risk of being misled by recent announcements by local banks. Did you know that most banks in Belgium only pay 0.11% on savings accounts. And again, since it’s the legal minimum rate, they wouldn’t hesitate to give anything otherwise, given that the risk-free returns have been close to 0% over the years.

However, there has been a change for a few days now, and most Belgian banks are announcing increases in the profitability of their savings accounts. Nothing terrible, at best we’re getting close to a 1% return which is laughable when inflation is flirting with the 10% mark. It’s even more ridiculous when you realize that these performance boosts come with so many conditions that they’re actually gimmicks. In many cases, the increase is deceptive, because mostly the increased loyalty is the bonus part. But as you know, you can cash out this loyalty bonus (well named) only if you don’t touch your savings for a year. In other words, if you withdraw even one euro from this account during the year, you lose your loyalty bonus.

In other cases, an increase in income is associated with opening a new bank account. Back to the unusual marketing of this French newsletter. What does he actually say? Our savings are suffering from inflation, France is on its last legs, but thanks to the economist who will be speaking in this webinar, we will discover a 4-step plan to save what we can still save. life This is beautiful! Ah yes, with thousands of subscribers, these marketing aces remind you that there are only 1000 places…

It’s cool – it’s marketing – some are afraid to sell their solutions, while others communicate with bank accounts in trompe l’oeil.

You see, inflation is also a business: fear is a business, and fear always sells. It’s a great classic. Plus, as investors know, bear markets are the sum of fears, bull markets are the sum of mistakes, and everyone hates uncertainty.

Of course, everyone is afraid of inflation and tries to protect themselves from it. And the most enthusiastic are those who have money and see the purchasing power of their savings melt like snow in the sun – this is already a business in itself. I subscribe to a French financial newsletter and the authors of this letter are marketing aces. They realized that inflation was eroding, so they set up a live counter of sorts to encourage their newsletter subscribers to sign up for an online event, telling them how to keep their savings from disappearing. This calculator works in a loop on their website: it assumes you have €100,000 in your account on January 1, 2022, and the same calculator tells you that you will only have €93,311 on January 16, adjusted for inflation. random date. So in this case, tomorrow your savings will have lost a good €7,000. It certainly hurts the heart and the wallet. And again, the amount lost in Belgium would be even greater, because our inflation is higher than in France. In short, the subliminal message is to act, increase your deposits, otherwise they will melt and go seriously. Some depositors in Belgium risk being deceived by the latest announcements of local banks. Did you know that most banks in Belgium only pay 0.11% on savings accounts. And again, since it’s the legal minimum rate, they wouldn’t hesitate to give anything otherwise, given that the risk-free returns have been close to 0% over the years. However, there has been a change for a few days now, and most Belgian banks are announcing increases in the profitability of their savings accounts. Nothing terrible, at best we’re getting close to a 1% return which is laughable when inflation is flirting with the 10% mark. It’s even more ridiculous when you realize that these performance boosts come with so many conditions that they’re actually gimmicks. In many cases, the increase is deceptive, because mostly the increased loyalty is the bonus part. But as you know, you can cash out this loyalty bonus (well named) only if you don’t touch your savings for a year. In other words, if you withdraw even one euro from this account during the year, you lose your loyalty bonus. In other cases, an increase in income is associated with opening a new bank account. Back to the unusual marketing of this French newsletter. What does he actually say? Our savings are suffering from inflation, France is on its last legs, but thanks to the economist who will be speaking in this webinar, we will discover a 4-step plan to save what we can still save. life This is beautiful! Ah yes, because they have thousands of subscribers, these marketing aces remind us that there are only 1000 places… Well – it’s marketing – some are afraid to sell their solutions, while others communicate with fraudulent bank accounts. You see, inflation is also a business: fear is a business, and fear always sells. It’s a great classic. Plus, as investors know, bear markets are the sum of fears, bull markets are the sum of mistakes, and everyone hates uncertainty.