integration of the beauty segment in their physical stores

© A new trend for retailers: integration of the beauty segment in physical stores

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Retailers have implemented a new trend marketing strategy of incorporating the beauty segment into their physical stores. In effect, is an online retailer that has taken the initiative to integrate its beauty section into its physical store. A marketing strategy that has seen tremendous growth and is now being adopted by retail fashion retailers. In this article, learn about the benefits this new trend marketing strategy brings to retailers, customers and consumers, as well as the key factors to consider when implementing a beauty integration solution.

Benefits for retailers

Integrating the beauty department into physical stores has many advantages, especially for retailers.

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