Regardless of the size of a company, marketing should be at the center of its concerns. Indeed, this discipline is necessary to find new customers and keep them. For this, this strategy should be based on a specific and detailed marketing project. How to present your marketing projects to your superiors?
Organize your marketing presentations in PowerPoint
Word processing documents are generally suitable for hosting a project, but they cannot always be submitted. PowerPoint, on the other hand, is an excellent tool for submit your marketing project. Besides having mockups and full slides to present your marketing project, this tool has several features. In order to successfully present your marketing project in PowerPoint, it is important to follow a few steps.
Combine animations to enhance your presentation
PowerPoint animations are used to make the presentation of the marketing project more dynamic. They also make it easy to move from one slide to another and highlight an image or graphic file in relation to the rest of the content. A PowerPoint agency can help you to make your work easier create impressive visual presentations to better convey your messages and persuade your audience.
Adding animation in PowerPoint, when done well, helps to capture the audience’s attention. There are some precautions to take to get the best out of animations. The PowerPoint catalog is full of overly original effects that can interfere with the slide’s readability. present an unprofessional image. Therefore, it is advisable to prefer basic animations to support your ideas.
Develop one idea on each slide
It is often recommended to limit yourself to one idea for a PowerPoint slide. Integrating too much information on the same page can really cloud the understanding and thus hurt your argument. By finding a new argument on each slide, your audience will find it easier Save your presentation details. You can customize the graphic format for each slide for more impact. The goal of this technique is to get the main idea across without overloading the content of each page.
Define graphic charter
This type of charter refers to all elements that define the visual and graphic identity of a company or brand. Generally, it consists of fonts, graphic style and colors that allow the company to be recognized. For companies with already defined schedule charter, preparation of marketing presentation It’s easier in PowerPoint. Indeed, fonts, color codes and spacing are already defined. All you need to do is integrate them during your presentation.
On the other hand, if a charter has not been created, you need to ensure the visual consistency of your presentation. You have the option of using a PowerPoint template to ensure good graphic harmony without special design skills. This type of software offers both professional and free templates.
Illustrate numbers and statistics with diagrams
Statistics and figures can help support your argument when presenting your marketing projects. Provided they are formatted better, they are concise and easily searchable when presented. It really becomes clear when the numbers are presented in the form of charts or graphs. With PowerPoint slides, you can create all kinds of diagrams. It is even possible to create them by combining graphic elements (lines, geometric shapes, etc.).
Tips for a successful marketing project
To successfully present your marketing project, you need to be confident and convince your superiors. In effect, develop interpersonal communication Effective presentation of your projects is key to success. It’s about communicating well with your superiors.
Lack of interpersonal skills can lead to frustration and low morale. To be successful in interpersonal communication, you must pay attention, actively listen, and practice empathy. You should also provide clear and concise explanations of the various points to be addressed. By practicing these various skills, you will be able to improve your communication and therefore your marketing project.
Your verbal expression, posture, and ability to manage stress are key elements in ensuring your message is well received. There are a few tips you should follow to prevent stress from ruining your presentation. You should before the presentation make sure you understand the topic thoroughly, messages as well as keywords to convey. You can mentally program yourself by visualizing the progress of the project presentation step by step. Take time to breathe slowly during your marketing pitch. Don’t lose sight of your goals and remember that you are there to persuade.
Try to be silent before speaking to get your audience’s attention. Be sure to adopt good physical posture during the presentation. Avoid leaning too far into the table or leaning back when sitting. With this posture, you will give the impression that you are depressed. You should also avoid crossing your arms and legs. Be enthusiastic and positive when presenting your marketing project.
Have a SMART goal
Setting SMART goals will allow you to know where you want to go and communicate it well so everyone is moving in the same direction. SMART is an acronym that corresponds to the criteria that allows you to define the ideal goals for the management of the company. A SMART goal should be specific, measurable, attainable, realistic, and time-bound.
A SMART goal defines what needs to be done, how and by whom. It should also be clear, precise and easy to understand. When it’s too complex, you need to break it down into smaller goals. A SMART objective should also explain what is expected as a result in terms of quality, quantity and cost. It should be possible to achieve the goal with the available resources. Get your leaders involved.
A SMART goal should also be relevant. It really has to make sense given the company’s overall goals. That means it should in line with financial objectives and business objectives in general. To write SMART goals, you need to set a general goal. You can set smaller goals than that.