Why bring a celebrity to your corporate events? – News Entrepreneurs – Companies
The importance of communication in business does not need to be overstated. It is also one of the pillars of success for any organization, for profit or not. Besides, corporate events keep multiplying.
To make these meetings successful, many communication tools are developed and made available to managers. For example, the phenomenon of celebrity marketing is a very fashionable technique.
Developed since the 19th century, it simply involves inviting a celebrity to host a corporate event. However, is celebrity marketing really effective? Find out why you should bring a celebrity to your corporate events!
Get the attention of the participants
Bringing a celebrity to corporate events is a very effective communication method. It’s a great way to engage employees and keep them engaged.
Associating a celebrity with a corporate event makes this possible, especially in posters maximize the number of holdings. Celebrity marketing is also a strategy of using a person’s image to attract the public.
He is a well-known speaker is an attraction due to its popularityits popularity, progress and many other parameters.
According to some marketing studies, the participation rate of the event increases slightly 25% with the participation of an average celebrity. One of Celebrity Marketing’s goals is to deliver a memorable and unique conference with high attendance.
Engage and motivate employees
Corporate events are usually a way to remember added value of each employee for the company. Linking a celebrity also allows you to connect and motivate them.
Personality or speakers rule by virtue of their influence it causes emotions within each participant. They share their experiences and ways, and at the same time bring the players of the company together. Celebrities also want to challenge themselves.
They share and create the keys to their success group synergy. The presence and influence of a celebrity encourages participants to excel and perform better.
It is proven that an unmotivated and disengaged employee affects the employer’s company with bad results, as well as with its negative mood. A public figure has the power to induce participation in a corporate event new speaker to the workers.
Sports celebrities are also best rated for motivation and challenge because they create admiration. Sports or any commercial organization shares a common universe and unites on many values. These include in particular:
- Ethical spirit;
- Failure management;
- Achieving long-term goals, etc.
All these aspects are such elements brings together the world of sports and business. The sports fame suitable for motivating federation and participants at a corporate event.
Deliver the message effectively
It is important to ensure this during a corporate event the message is transmitted does got it and a well mastered or defined goal achieved. It should be noted that the intervention of the speaker entering the organization is not the best option to achieve this result.
Indeed, it can be considered as his output not very objective and not impartial. On the other hand, outsider intervention is ideal and desirable. A celebrity will bring a foreign and fresh look.
Having already mesmerized the party, he will convey the message of the event in a powerful and subtle way. Besides, neutral placement A celebrity is a great asset. His sharing of expertise and reputation inspires listening and builds trust.
Communication is easier and generally more productive when provided by an outsider, especially a celebrity. For example, a comedian will be able to play on stage emotional character participants to deliver the message.
Athletes are also recognized and appreciated for their impressive performances. Similarly, sometimes they have work on the side. Employees get to know them more easily. Sports celebrities like football players attract the attention of the audience.
Profiting from a celebrity’s fame is certainly a size advantage for any corporate event. Celebrity marketing allows you to brand a company and its brand.
It is a great way to associate the image of a well-known personality with the image of his company to encourage his products and services. This way of working allows you to get more prospects and expand your customers. Thus, the turnover of the company increases.
Tips for a successful corporate event
Celebrity marketing a communication technique it is very useful and it is important to follow certain guidelines to get the maximum benefit from it. Define yourself purpose before any organization.
This key step allows you to build your communication strategy, define your target, and find your message or theme. Once the goals are set, it allows you to choose the celebrity well. This public figure is ideal connection with the subject from the event.