Key sales trends to watch in 2023

In a more competitive and rapidly changing environment than ever, sales teams must rethink the way they interact with their customers and prospects. The goal? Build strong relationships with them. It forces you to review your sales processes, arm yourself with new tools and implement powerful technology solutions. To find out which sales channels and strategies work best, CRM specialist HubSpot and cloud telephony expert Aircall surveyed more than 1,000 sales professionals worldwide. Whether you’re in B2B or B2C sales, the information and insights in this report will help you better understand 2023.


Key sales targets for 2023

Although the last two years have been disrupted by the health crisis, the experts have still managed to achieve their goals. 42% of respondents said they would surpass them in 2022, despite many challenges such as the decline of leaders. In 2023, companies want this momentum to continue, especially in terms of sales. Research shows that 45% of respondents want to exceed their sales quotas.

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To achieve this goal, they intend to launch new tools. They want to develop up-selling and cross-selling with existing customers. It should be said that the latter have lower acquisition costs and can become true brand ambassadors once they are satisfied.

However, this is only one of six goals cited by sales managers surveyed in the HubSpot and Aircall study. What are their priorities for 2023? How do they plan to achieve their goals? Many questions you can find answered by downloading this report.


Many business problems to solve

Companies face many business challenges to achieve their goals. Differentiating from the competition in 2022 is a top challenge for 26% of surveyed professionals. Compliance with quotas, communication with decision makers and quality of leads are also noted.

In this report, HubSpot and Aircall give you quality advice for solving each of these problems. To stand out from your competition, you must exceed the prospect’s expectations in every interaction. This requires activating new levers: fully personalized email marketing, educational content and events, even teams available for high-value-added technical calls.

Simply download the study to learn what to do to overcome all these challenges and many other relevant tips.

The main tendencies of successful sellers

What makes high-performing salespeople stand out? That’s the question HubSpot and Aircall set out to answer in this report. For this, two experts conducted a survey with those who exceeded their goals in 2022. 59% of respondents say their company’s sales and marketing are more strongly aligned than in the past. Also, 39% of them use CRM a lot in the sales process. Other ingredients of their success are to be discovered in this study.

The most important characteristics of an effective sales leader are also highlighted. They are essential to leading their teams on the path to success.

These are just some of the points covered by HubSpot and Aircall in this report. In addition to salespeople goals, challenges, and trends, you’ll learn:

  • How to use phone calls as a sales channel with Aircall;
  • Commercial indicators to be followed in 2023;
  • How to Succeed in Your Lead Generation Strategy;
  • Comparison of sales performance between 2021 and 2022;
  • How to develop a sales culture.

The study will provide a better understanding of current developments in the sales sector and ways to adapt to them. You will discover concrete solutions, dos and don’ts, and reflexes to adopt in your organization to achieve your goals in 2023.


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