5 numbers on what a World Cup victory could bring
Winning the World Cup goes far beyond the strict confines of football and affects the rest of society. In light of the French team’s last two successes, we know a little about what could happen, especially on the economic front, if the blues win against the Argentine team on Sunday evening, December 18. Overview.
It can be said that winning the 2022 World Cup will not drastically improve the country’s economic situation. In 2018, and despite the high hopes of Economy Minister Bruno Le Maire, who believes he will succeed “good for growing up”economists have only estimated the gain in GDP (Gross Domestic Product). “0.2 more points of consumption equals 0.1 additional points of growth”, Ludovic Subran, director of economic research at Allianz and Euler Hermes, explained to Novethic media. It was, after all, about 2.3 billion euros.
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However, the impact was more noticeable in 1998 when the Blues won their first star. The country grew by 6% in the three months after the World Cup. But the context was completely different. The world economy was recovering, the price of oil was much lower, and the competition was organized in France. Therefore, it is unlikely that this world championship, which will take place in Qatar in winter, will cause the same enthusiasm.
42 million euros
This is the bonus that the French Football Federation will receive if they win on Sunday, four million more than in 2018: 30% of this amount will be donated to the players of the French team. During the last success, in 2018, some chose to donate the amount to charities or amateur clubs. The victory will be good news for the finances of the federation, which in any case has to donate part of the profits to amateur football. “The president of the amateur football league had already budgeted for the quarter-finals, and he was already planning to fund goal cages for the youth teams.”Stefan Bask, president of the Vienna football region, explains to France Bleu Poitou.
20 points of optimism
A victory in the World Cup, in principle, would improve the mood of the French. A study by Expert Market for the 1998 victory showed that French sentiment rose 2.8% between June and July. According to the Odoxa survey, the same thing happened in 2018: the number of people who said they were optimistic increased by 20 points the day after the World Cup final.
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Logically, it seems that defeats aggravate the morale of the French. Morale fell by more than 1% in 2002 and 2010. Some researchers also point to a link between the success of the French team in 1998 and a dramatic drop in the suicide rate of 10.3%.
130 million euros
The victory in the final will take care of the work of TF1 and beIN Sports, the broadcasters of the race. In 2018, TV commercials during the World Cup brought in a record 128 million euros for the channels, according to Kantar Institute estimates: 195 advertisers financed 3,709 advertising spots, twice as much as in 2014. In the final, France and Croatia alone accounted for 10% of the value received by TV channels. This year the receipts could be even more.
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The audiences are exceptional, with this Wednesday’s semi-final against Morocco drawing 20.69 million viewers on TF1, the best audience for a World Cup since 2006. And the price of advertising space has gone up. According to Sport Business media, the price of a 30-second advertisement during the final will be 330,000 euros, or 50,000 euros more than France-Croatia in 2018. chains that do not disclose the amount they invest. Thus, the broadcast of the last World Cup was not profitable for TF1. He lost 17 million euros according to Capital magazine.
Another 60,000 licensees
A victory for the Blues should lead to an influx of new licensees to football clubs. The 1998 victory thus drove 240,000 new footballers to FFF clubs, which then broke the symbolic mark of 2 million license holders for the first time. The latest success in 2018 created more modest enthusiasm with only 60,000 additional practitioners, while the overall number of licensees, including managers and referees, fell.