MNSTR, FHCom, EGG Sports… Budget returns of the week (December 5-9) – Budgets > Agencies

FHCOM

La Maison Maille chose the agency FHCOM Embodying the French way of life in PR. In 2023, the brand innovates with a new range of sauces. Another highlight of the PR activation plan: a specially designed gift offer to install Maison Maille boxes in a new commercial cluster with strong e-commerce ambitions. A business strategy that aims to capitalize on Maison Maille’s high gastronomic image, especially for year-end celebrations.

Arena Media

At the end of a competition organized by Pitchville against 3 agencies, Puy du Fou hands over the media budget to the agency. Arena Media (Havas Group). The agency’s mission will be to support Puy du Fou (record attendance in 2022 with 2.34 million admissions) media consultancy and acquisition of offline space (TV, posters, radio, cinema, etc.). .) and online (video, social networks). , performance…).

Ogilvy Paris

After the tender announcement against 3 agencies, Ogilvy Paris Earns Mobalpa’s advertising communications. The agency’s mission will be to implement a new brand campaign for a brand that wants to establish itself as a leader in bespoke interior design in France. The first performances are planned for the beginning of 2023.

Romance (Omnicom Group)

Following a consultation that began in June, Romance (Omnicom Group) It receives strategic and advertising support from Deliveroo in France. The agency will be responsible for promoting the brand in the culture in order to build trusting relationships with French consumers and establish it as a local reference player. The first fruits of this collaboration are visible from mid-November in the biggest cities of France, through an OOH and DOOH billboard plan, digitally and on all the brand’s proprietary channels. The partnership will also be rolled out throughout 2023 to support all of the brand’s highlights, both nationally and locally.

Global POS

Nature & Découvertes, Chullanka and JouéClub choose the Easy2Play solution. Global POS, a solutions specialist dedicated to the dematerialization of prepaid vouchers and gift card programs. In addition to support for the e-gift card program, outdoor sports equipment brand Chullanka outsourced the development of its white label site to Global POS teams.

MNSTR

Paris 2024 is renewing its confidence after this summer’s open call for tenders MNSTR for Conceive and design the advertising concept of the Olympic Ticket Office and prepare all content related to the various sales stages (posters, advertisements, educational videos, social media strategy, communication kits for federations, etc.). The device, developed by MNSTR, will be deployed until the opening of the Olympic Games in July 2024 and will accompany visitors throughout their shopping journey.

EGG Sports

EGG Sports, EGG Group’s sports marketing, events and brand activation consulting agency (egg-events.com), supports LegendaryPlays in building its brand and launching a 360° communication plan. LegendaryPlays won the National Rugby League’s tender in October last year to release video NFT collections featuring extracts from TOP 14 and PRO D2 from over two decades of archives. This innovation is a great way to enrich the relationship between fans, their clubs and their favorite sports. With LegendaryPlays, starting December 16, rugby fans will be able to collect videos of Plays, legendary moves of their favorite players and clubs, and gradually enjoy multiple experiences.

MullenLowe France

MullenLowe France won several budgets, including Bagelstein, for defining a new communication platform and its social media strategy (especially editorial lines), as well as support for the launch of new hot drink ranges. L’Union des Blessés de la Face et de la Tête “Les Gueules Cassées” association, through the Fondation des Gueules Cassées, also entrusts the coordination and organization of the “Face of the Future” symposium in 2023 to MullenLowe France. “. Lextenso (publishing and legal services) MullenLowe France calls to increase its reputation and traffic through a multimedia campaign (print, social networks, screen, SEA), digital search engine “La Base Lextenso” that gives access to publications. of its 3000 authors.