The Ministry of Sports, Olympic and Paralympic Games and Paris&Co accelerate sports among 10-15 year olds.
On December 8, 2022
The Ministry of Sports, Olympic and Paralympic Games and Paris&Co accelerate sports among 10-15 year olds.
The Ministry of Sports, the Olympic and Paralympic Games of Paris and Paris&Co, the regional innovation agency of the capital, are joining forces to launch a joint project on sports activities for 10-15-year-olds. In June 2023, it will prepare proposals for the development of physical activity among teenagers.
In order to deeply understand the new expectations and levers of youth engagement and to deliver its public policy objectives, the Ministry of Sports and the Olympic and Paralympic Games have chosen to join forces with Paris&Co for its recognized expertise in innovation in sport. Together, they are launching the Sport and Youth project, a working group that will facilitate meetings, collaborations and internship opportunities, and will enable the delivery of innovative projects and solutions from the beginning of the 2023 academic year.
Sports and Youth group will base its activities on 3 goals:
– To federate an ecosystem of advanced players consisting of enterprises, large groups, researchers, entrepreneurs, experts and especially the youth themselves;
– Using their experiences and projects to identify barriers to the experience of 10-15 year old children and their needs;
– Accelerate the implementation and facilitate the prompt implementation of projects from the beginning of the 2023 academic year.
A diverse workforce to make a lasting impact on the youth movement
According to ANSES, 66% of French youth spend more than 2 hours in front of a screen and less than 60 minutes of physical activity per day, which poses a worrying health risk. In order to overcome this great problem, the Government is already implementing numerous measures aimed at strengthening sports in everyday life from an early age: the introduction of Pass’Sport, generalization of 30 minutes of physical activity daily in primary school, experience with 2 more sports. sports classes for high school students, etc.
To go further, the Sport & Jeunes group will be particularly responsible for verifying the adequacy between the existing offers and the expectations of this public. Thus, this first step will allow identifying possible barriers and key areas of work in young adolescents’ commitment to sports. Second, Sport & Jeunes will present concrete, useful and innovative solutions for 10-15-year-old children in 4 target areas: school, home and private structures, public space and clubs and associations.
A 7-month project in several stages
To achieve its goals, Sport & Jeune will organize its activities from December 2022 to June 2023 around the following events:
– Idea cycle and collective intelligence seminars dedicated to each target area;
– Call for projects to identify innovative solutions that can be tested with young audiences;
– Preparation of presentation material to formalize methodologies and principles accompanied by use cases for political and economic decision makers;
– Return event.
The Ministry of Sport and the Olympic and Paralympic Games invite anyone interested in the issues raised and willing to contribute to the work to contact Paris&Co.
Contact Paris&Co: Constant Capron / Sports Partnerships Project Manager / constant.capron@parisandco.com / 06 63 83 33 70
Amélie Oudéa-Castera, Minister of Sport and Olympic and Paralympic Games: “The Ministry of Sport and the Olympic and Paralympic Games contribute to the development of physical and sports activities (APS) for everyone and everywhere in the process of strengthening health and people’s well-being. The well-being of the French. Sedentary lifestyle children and young people are the object of particular attention due to their increase, especially due to screens and inactivity. The project proposed by Paris&Co, which complements the measures implemented by the ministry, is an opportunity to better measure the relevance of our activities to the expectations of young people. The skills of Paris&Co are regularly tested by my departments will allow us to achieve this ambition.” Jean-Baptiste Alliot, director of Paris&Co Vitality: “In general, young people today need more games, more interactivity, and this is reflected in their physical activity experiences to combat an increasingly sedentary lifestyle property. We are proud to be able to collaborate with the Ministry of Sports and the Olympic and Paralympic Games to transform society and thus combat this sedentary lifestyle, which is a major public health problem. With its position as a trusted third party in the sports ecosystem, Paris&Co will make every effort to achieve concrete and useful solutions. We thank the Ministry for the trust shown during 5 years. »
