▷ Why is marketing monitoring important in your digital strategy?
In order to stay competitive, a company must set a marketing watch, stay abreast of news in its industry, be aware of market developments, or know its e-reputation. By collecting and analyzing all the information related to it on the Internet, it can implement a digital marketing strategy that is in line with the brand image, but also in line with the expectations of the customers. So let’s go over the top reasons to set up a marketing watch for your company…
Take control of your online reputation
In order for your company to be able to operate continuously and keep up with the constant evolution of the market, it must adapt to new communication technologies and establish its presence on the Internet. Therefore, you should be careful about what is said about your business on social networks, forums and specialized sites.
Comments exchanged between Internet users, positive or negative Google reviews, affect the sales of your products and your e-reputation. Digital monitoring is essential in this context to respond appropriately to the situation. If it turns out to be negative, you need to be able to quickly end it by pulling the disgruntled user aside and offering a better alternative to what disappointed them.
Digital monitoring is a way for you to protect yourself from the crises it can cause and limit the spread and destructive effects of bad noise. In addition, it has the effect of improving your company’s image with your customers and undecided Internet users.
Follow the competitors
Any self-respecting business leader should take the time to learn what’s going on in the competition. Building a competitive analysis must be sustained over a long period of time to be effective. It is for you to gather all the information available online about your competitors, to know its evolution in the market and also to learn more about their marketing strategy.
The goal is to get better understand how successful companies operate and try to learn from their methods of coping. It’s not about copying them by any means, it’s about finding a more innovative and eye-catching formula that will attract your target audience and allow your existing customers to identify with your brand.
Listening to your customers
Digital monitoring is also an opportunity to listen to your customers. Your feedback on the quality of your products or services will help us improve them. You should know that consumers discuss among themselves what they buy, the restaurants they go to, the stores they shop at, or the services they want, whether in real life or online. They score them according to their level of satisfaction and put them in their favorites if they think they meet their expectations.
These reviews should not be ignored as they always help to stay competitive while maintaining high quality. It is also a way to connect with your customers.
Follow the evolution of marketing trends
But your customers’ satisfaction also depends on monitoring marketing trends. This is one of the reasons for the digital clock. Indeed, digital marketing has been perfected over the years. That’s why you need to update yourself regularly and make sure you’re aware of how technologies work today. Besides, don’t hesitate to train yourself to keep up with the latest trends.
This web marketing certification course offers several modules and practical examples to master the subject.
For example, if you are old school when it comes to SEO, you will notice that the techniques have changed. Google’s algorithms are more demanding and emphasize content quality. If your site does not appear on the first pages of search engine results, it means that your SEO is outdated.
Still in terms of SEO, make sure your site is well optimized for voice search or on social networks like Facebook, LinkedIn or Twitter. The watch will also give you at least an idea of the techniques used by marketing influencers.
Knowing the market you are operating in is very important because it shows that you are ready to beat your competitors, especially by choosing the right marketing strategies and taking the time to carefully consider what is best in your sector.
Digital marketing monitoring allows you to get feedback from your customers, understand their expectations, and follow the requirements of your industry. This helps you to be more responsive and offer even more innovative products and services. When it comes to innovation, it is not about creating something completely new, but about improving existing products or services.
You can also get data that leads you to adapt your offers to a new target, for example. Feel free to use monitoring tools like Google Alerts and many others to be more effective.